Kudos to the creative team and director for making a non-traditional commercial on insurance. If they used a man to play a similar role, viewers certainly would not be as appreciative as they were on this insurance ad. This ad also has proven that animals on TV adverts, if trained and directed well, are really effective on capturing the heart of the target audience. Did you notice how worried his face was when a dog passed by as he was digging a hole for his bone? That certainly is an intelligent dog to act like that.