Visa Credit Card Commercial – Derek Redmond

Unlike many sports ad that shows triumph over adversary, this ad shows otherwise. Defeat is as crucial as victory and touching on the other end of the story makes this ad warm and inspirational. Morgan Freeman’s soulful voice renders a teary-eyed viewer into a weeping kitten in a cry-me-a-river fashion.

Again, the basic elements of touching anybody’s heart are all in here. Derek Redmond’s pain (not only physically) can be felt through his face, along with his father, the honor and pride of finishing up the event no matter what is dramatic. The message is clear; it’s the heart of finishing what you’ve started and not the medal that matters in the end.

This is not just any commercial, not just another Visa advertisement, sometimes ads like this makes us think and relate—go on, no matter what, carry on!

 

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