The Axe Chocolate Man Advert

This ad is the scariest thing that ever happened on TV commercials since Freddy Krueger. Whoever conceptualized the idea of walking chocolate man may be sick to his brain. The ad is supposed to be attractive to the opposite sex but not in terms of food. The production designer fails to interpret the comparative idea of how addictive the chocolate is to women as the Axe dark temptation is. Sad to say Chocolate and Cologne were two entirely different things.

Nevertheless, in the hand of a creative genius, things, which are poles apart can be wielded together without compromising the message. A computer generated effect of transformation of a man into a chocolate in the eyes of the women might be much effective rather that a literally walking chocolate in human form complete with a stupid grin and wide eye. This looks like a man wallowed in a mud.

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