Stork: Monster.com Commercial, An For Cannes Lions 2008

This is so natural yet so deep, powerful and moving advertisement. The mythical stork protects and delivers the baby in front of the house and all along as the baby grows old she is right there watching over in silence. Only to resurface if needed. The story can be construed in different hundred interpretations and meanings. Again, the advertisement team who made this piece knows what they are doing, the emotional air captures everyone who happens to gaze upon this brilliant piece.

This ad makes me think of a story or should I say inspires me to develop a story about that mythical bird who protects and watch over a boy. The production design is superb as well as the computer generated effects, capturing the essence of the drama and the period. Classic.

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