The Phaeton’s ‘Handmade Perfection’ Commercial

The shadow animation using hands are really great; the flow of the story came alive slowly in an unpredictable fashion. This is one ad that tells us the simplicity of telling a story without the annoyance of spoken words or the trying hard graphics that makes the audience out of focus.

But observing from the point of view of an artist I noticed the intervention of CGI or computer generated images through the multi-plane set up showing the multiple hands in varying dimension. But still, the skills and talent of story telling through hand shadows surpasses the CGI employed, computer graphics merely amplifies the ad a bit further.

Over all the advertisement looks great and the message came across clearly leaving the audience in amazement. Good work!

Leave a Reply

Your email address will not be published. Required fields are marked *