Pepsi Commercial – Super People

There is no “super” in this super people ad of Pepsi for one thing. In trying to be funny, the ad lacks lustre maybe because there is no story at all with that rubbish fighting sequence over a can of Pepsi. However, kudos to the effort of not employing computer-generated effects to execute what could have been impossible karate moves; instead, the employment of puppetry artists breathes an animated sight.

This ad also reminds me of Ennio Marchetto, a great Italian living cartoon seen on YouTube. Maybe if this ad capitalizes more on the funny side of the story telling, scrapping the fighting sequence and do some sort of musical routine, maybe then this one will be effective enough for all to see.

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