Old Kleenex Commercial

Bland and boring. One thing with advertisement on TV is you have to display more of your product and communicate it visually. Such thing is a powerful tool if used effectively. Having this ad in black and white makes it dumb and the use of an egg rolling around the tissue paper in a poorly animated sequence is equally dumber. It would be much lively if the advertisers would resort to hand drawn animation complete with squash and stretch.

This thing here does not provide memory retention at all, which in turn could mean one thing—failure. Thirty seconds slot means a ton to advertising and utilizing it wisely gives great results, but not this time.

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