Nike’s Musical Chairs Commercial

Brilliant and cool.

One important component of an effective ad is to have your audience identified themselves with the product. Showing the Nike shoes being worn by an ordinary guy who beat the basketball player in a musical chair is one hilarious but effective message. It’s like saying “no matter who you might be, when you wear Nike, you’re a winner.”

This ad is a break from the traditional Nike ads, although it still has a sports theme in it, the glory and the grandeur of athletics are not present. Instead, the comic and the mass appeal of such mundane parlor game ‘musical chair’ take center stage in the sports arena. Refreshing indeed.

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