NESCAFE 3 in 1 Philippines TV Commercial “Freshman”

When I first saw this advertisement reminds me of two things, first the times when I was a freshie back in college and two, an old buddy, Chickoy Pura who sang the theme. Without being bias I think the ad got what it takes to be a classic—riding in the archetypal shadow of famous star wars genre with all the aliens on a chewbacca fashion.


Duration: TVC 30s
Agency: Publicis Manila
Creative Director: JJ Henson
Art Director: Dan Sanchez, Mike Talampas
Copywriter: Mike Chua
Production House: UNITEL Productions Inc.
Product: NESCAFE 3 in 1
Advertiser: Nestle Philippines
Producer: Babes Reyes
Director: Matthew Rosen
Colorist: The Post, Bangkok
Visual Effects: 422, United Kingdom
Date: June 2008

The choice of music and the actor is definitely a good pick as well as the rendition of computer generated effects of those aliens roaming around. The theme is quite obvious—freshmen in the alien world with Nescafe serving as a connecting point in the world of unfamiliar faces. The combination of good composition and nice homey feeling rendition of the script makes it a winner.

10 Responses to “NESCAFE 3 in 1 Philippines TV Commercial “Freshman””

  1. Coolest Blog says:

    My favorite commercial of all time, naalala ko un first day of my college life n totally wla akong kilala, everybody seems to be a stranger hanggang sa nagkaron ako ng friends, barkadas for life.. love u guyz

  2. marecris agasid says:

    sa lahat ng commercial yon ang pinaka naappreciate ng karamihan sa mga estudyante.lalo na ung mktg students ng urst. lupet fvorite plaging example na commercial nescafe.ang gnda naman kc.!!!

  3. says:

    wow!!so cute.

  4. liz says:

    ang galing namn ng commercial nyo…fantastic tlaga…very awesome…ayeah!!
    i like the concept kc unique at very appealing sa mga viewer.formulate pa kau ng mgandang commercial.

  5. sofia says:

    hi! i’m doing a paper about this nescafe commercial, do you know when this was first aired and where? (tv? channel?) thank you!

  6. gelo says:

    ANG DRADRAMA NYO PRE!!!!!!!!!!!!!!!!!!!!!!!

  7. theres nothing i can say to you

  8. bloodstain says:

    alam nyo ba kung anu ibig sabihin ng mga caharacters sa commercial na to?

    ung alien na maraming mata ay chismosa
    the one na maraming kamay is an opportunist
    and the jaguar-skinned alien represents someone who’s into intimacy?
    and coffee, is the symbol of sex or making love

  9. Angelique Omboy says:

    aw gusto ko maging part ng commercial ng Nescafe :(

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