When I first saw this advertisement reminds me of two things, first the times when I was a freshie back in college and two, an old buddy, Chickoy Pura who sang the theme. Without being bias I think the ad got what it takes to be a classic—riding in the archetypal shadow of famous star wars genre with all the aliens on a chewbacca fashion.
CREDITS:
Duration: TVC 30s
Agency: Publicis Manila
Creative Director: JJ Henson
Art Director: Dan Sanchez, Mike Talampas
Copywriter: Mike Chua
Production House: UNITEL Productions Inc.
Product: NESCAFE 3 in 1
Advertiser: Nestle Philippines
Producer: Babes Reyes
Director: Matthew Rosen
Colorist: The Post, Bangkok
Visual Effects: 422, United Kingdom
Date: June 2008
The choice of music and the actor is definitely a good pick as well as the rendition of computer generated effects of those aliens roaming around. The theme is quite obvious—freshmen in the alien world with Nescafe serving as a connecting point in the world of unfamiliar faces. The combination of good composition and nice homey feeling rendition of the script makes it a winner.