McDonalds TBWA\YEHOSHUA Israel Commercial


Senior VP Marketing,McDonald’s: Ruth Sarid
CCO: Itai Herman
Creative Director: Edo Kariv
Art Director: Ziv Almong
Copywriter: Eliad Fridman
Accounts Supervisor: Erez Barkatz
Accounts Account Manager: Einat Dzigan

It was a smart and crafty way of endorsing McDonald’s, although if you look closely at this commercial you may find hints of it highlighting the American and Israel conflict. With the historical involvement of the senior George Bush with Israel, that can definitely give much more color and action into the already pumped up commercial. But indeed, you cannot take away the fact that the difference McDonald’s have in terms of ingredients are highlighted in this commercial.

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