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	<title>Comments on: The Ikea &#8220;Lamp&#8221; TV Commercial, 2002</title>
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	<description>Watch Famous TV Commercials Online</description>
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		<title>By: Nike &#8216;Tag&#8217; Commercial, Cannes Grand Prix Winner (2002)</title>
		<link>http://tvadsview.com/ikea-lamp-tv-commercial/comment-page-1/#comment-36</link>
		<dc:creator>Nike &#8216;Tag&#8217; Commercial, Cannes Grand Prix Winner (2002)</dc:creator>
		<pubDate>Fri, 24 Oct 2008 20:46:53 +0000</pubDate>
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		<description>[...] This kind of technique is only effective for commercials that are just made to reinforce the brand, and the creative team should really find an effective way to trigger the curiosity of the viewers, and to get them interested on watching the rest of the ad. For the Nike Tag Ad, Wieden + Kennedy did a great job. in fact, they won a lot of awards for this ad, including being one of the Grand Prix winners in Cannes Lions 2002. (The other winner was the Ikea Lamp commercial.) [...]</description>
		<content:encoded><![CDATA[<p>[...] This kind of technique is only effective for commercials that are just made to reinforce the brand, and the creative team should really find an effective way to trigger the curiosity of the viewers, and to get them interested on watching the rest of the ad. For the Nike Tag Ad, Wieden + Kennedy did a great job. in fact, they won a lot of awards for this ad, including being one of the Grand Prix winners in Cannes Lions 2002. (The other winner was the Ikea Lamp commercial.) [...]</p>
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		<title>By: GM Robot - Super Bowl 2007 Commercial</title>
		<link>http://tvadsview.com/ikea-lamp-tv-commercial/comment-page-1/#comment-35</link>
		<dc:creator>GM Robot - Super Bowl 2007 Commercial</dc:creator>
		<pubDate>Fri, 24 Oct 2008 20:29:00 +0000</pubDate>
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		<description>[...] like the Ikea Lamp commercial, this 2007 ad for General Motors made me feel bad for an inanimate [...]</description>
		<content:encoded><![CDATA[<p>[...] like the Ikea Lamp commercial, this 2007 ad for General Motors made me feel bad for an inanimate [...]</p>
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