Ikea Dog Commercial – Cannes 2001 Film Gold Winner

Advertising Agency: Lowe & Partners

Country: Singapore

The expression of the dog when he noticed that the house he entered looked different was cute and priceless, especially when he went out again and checked the house number if it was right. I wonder how many takes did the creative team took just to get those perfect expressions. Clever dog too.

With this ad, the message was clear that once we get furniture, home decors, or interior design ideas from Ikea, our houses will surely look better that even a dog would notice. No wonder that the commercial won Film Gold during the Cannes Lions 2001.

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