IBM’s Think Pad Commercial

Great cinematic effects, simple and visual. Although the time elements are being presented through the changing season, there is no mention in the ads about the durability and the long-last feature of the ThinkPad X60’s battery which I read somewhere could lasts up to 11 hours.

If you have certain features in your product that you think would set it apart from the rest, might as well amplify it. Otherwise, the stiff competition to capture the viewer’s attention would be your greatest bereavement.

Imagine I have a laptop, the greatest there is—then came this ad: what factor in this ad that will make me throw this laptop of mine in a trash can and came hurrying to the next computer shop to buy ThinkPad X60? Information rules!

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