• Director: Antoine Bardou-Jacquet
  • Production Company: Partizan Midi Minuit
  • Agency: Wieden & Kennedy
  • Agency Producer: Rob Steiner
  • Agency Creatives: Matt Gooden & Ben Walker
  • Post Production: The Mill
  • Producer: Fi Kilroe
  • Flame: Barnsley
  • Flame Assistant: Dave Birkill

No computer generated trick to show that a car part moved! In fact, it took 6 million dollars, 3 months, and 606 takes to make this commercial perfect. It’s amazing how much patience and passion the creative team had to finish this ad. I wish I was part of the team.

You don’t believe what you see? Check out Wikipedia for a detailed explanation on how this commercial was created. Or you can watch the video below.

Read other response to this commercial from other blogs/sites: