HBO – Diner (Cannes Lions 2008 Gold Winner)

Just great. Simple yet straight right to the heart where it belongs. It is always been these types of ads without the fancy frill and special effects that captures the essence of being human. The images on this ad speak of numerous story plots and sub plots that may linger on the viewer’s thoughts for a long time. The story maybe an overrated one but still speaks of the present truth.

The music and the atmosphere at the diner have the feel of a full-length heart warming movie synonymous to HBO. That makes this ad a representation and an effective ad vehicle for them.

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