Guinness Beer Ad (Evolution of Life)

This ad isn’t your usual beer commercial, with the cliché of having sexy women and some stereo typical masculine hero who drinks beer like there’s no tomorrow. The attempt to portray an epic looking beer ads fails, if that’s the purpose and showing the product just twice (in the opening and in the end) decrease visual/mental retention among the target viewers.

Also, the target audience mostly drinking male population and the idea of “evolution of life” are worlds apart. There you are trying to relax in your couch drinking beer and watching football then suddenly you saw an advertisement of beer having a theme like the National Geographic. How can you connect yourself with that? See what I mean?

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