Cute commercial with good values too, letting kids be kids for once is a refreshing sight apart from those stereotypical adverts of kids that tries to emulate mature acting. This is also a well-thought of combination of emotion, talent and good technical skills for the ad company as well as providing a catchy copy for the memory retention among the consumers.
In a world where nannies and TVs became the surrogate mother of a child, it is always a welcome sight to have a product that supports a child to behave in a child-like manner, where touching a soil in bare hands proves to be fun after all, and soaking wet in a rain with a friend is much fun than playing a computer game.
The message is clear in this ad, the support that NIDO gave to the health of the children renders them immune to natural diseases thus enjoying what a normal kids should get pleasure from. I love the experiential benefit of this ad.