In IAG Top 10 Most-Recalled 2008 Super Bowl Ads, this E*TRADE Ad featuring a baby banking was on the 8th spot. The Ad suggests that if the target audience would open a savings account with E*TRADE, their earnings will be 8 times the national average. The humorous narrative of a baby doing banking was indeed a clever strategy to instill the message into our minds.

So what did the baby do with his extra money? He rented a clown.

I love the part when the baby was pointing the clown he rented behind him, and whoah… he underestimated the creepinees. Poor baby.