In IAG Top 10 Most-Recalled 2008 Super Bowl Ads, this Doritos commercial featuring a guy trapping a mouse is on the 4th spot. Who’s attention wouldn’t be triggered, when you hear an opera-like background music and see a guy in suit holding a Doritos!? Then this guy is putting a piece of Doritos on a mouse trap. Isn’t he crazy? Well, maybe the advertisers want to say that Doritos tastes like real cheese that even a mouse would love its taste. That could be a nice tagline. Unfortunately, you should not eat a lot of Doritos in front of a mouse hole.