Advertising Agency: Wieden and Kennedy

Honda never fails to give us amazing commercials like the Honda Accord Cog in 2002, and the Honda Choir FX in 2006 (which I still haven’t blogged). Now, they have this advert entitled “Problem Playground“.

The advert’s opening is a nerdy looking guy solving a Rubik’s cube, then more people come in taking their own Rubrik cube to solve. Then they pile the solved Rubrik’s to creatively illustrate the word hybrid and a machine. Then the people move out to solve giant puzzle pieces which turn out to be a house with a solar panel I think (the blue one). This could be their way to illustrate in Honda they care about the environment.

While waiting for the next puzzle to solve, the Honda employees are busy playing in the cafe, until they are asked to move out and build a Honda FCX Clarity with big 3D puzzle pieces. And lastly the Honda logo.

Generally, the advert tells that Honda enjoys thinking how to build cars that are environmentally friendly. To read more about Honda’s campaign read here.

• Director: Antoine Bardou-Jacquet
• Production Company: Partizan Midi Minuit
• Agency: Wieden & Kennedy
• Agency Producer: Rob Steiner
• Agency Creatives: Matt Gooden & Ben Walker
• Post Production: The Mill
• Producer: Fi Kilroe
• Flame: Barnsley
• Flame Assistant: Dave Birkill

No computer generated trick to show that a car part moved! In fact, it took 6 million dollars, 3 months, and 606 takes to make this commercial perfect. It’s amazing how much patience and passion the creative team had to finish this ad. I wish I was part of the team.

You don’t believe what you see? Check out Wikipedia for a detailed explanation on how this commercial was created. Or you can watch the video below.

Read other response to this commercial from other blogs/sites:

• Did they really make that Honda advert in one take?
• Honda Accord Cog Commercial - Status: TRUE
• New Honda Accord commercial - purely awesome!

Ad Agency: Wieden + Kennedy

Director: Frank Budgen

Imagine everyone in the city is playing tag: taxi drivers, bus passengers, office workers, teenagers, … anyone you can think of. Interesting isn’t it?

The idea behind this Nike ‘Tag’ commercial is brilliant and simple: tag whoever buys Nike, and surprisingly everyone buys Nike. The reason for playing tag isn’t clear for us though, we have to watch the rest of the commercial to find out.

This kind of technique is only effective for commercials that are just made to reinforce the brand, and the creative team should really find an effective way to trigger the curiosity of the viewers, and to get them interested on watching the rest of the ad. For the Nike Tag Ad, Wieden + Kennedy did a great job. in fact, they won a lot of awards for this ad, including being one of the Grand Prix winners in Cannes Lions 2002. (The other winner was the Ikea Lamp commercial.)

CAMPAIGN NAME: “Coke Side of Life” campaign
ADVERTISING AGENCY: Wieden+Kennedy

“It’s a simple idea, really. Drinking a Coke makes people happy. It tastes good. And it’s an invitation to live on the positive side of life.” - An excerpt from Coco Cola’s Press Release, Atlanta, March 30, 2006
Read the Full Press Release Here.

TV ADS VIEW NOTE:

I like this ad. It’s really a crazy idea yet admirable. They mixed animation, humor, and soft touch on drinking coke. Good choice of music too. I wasn’t aware that there is a ‘movie’ version of this commercial until I searched in YouTube. To the creatives behind this campaign, job well done guys, it was really brilliant! And with that Lord of The Ring parody in the movie. lol.

In fact, I love Coke’s commercials. Enjoy watching.

FULL VERSION

SHORT VERSION

THE MOVIE VERSION