So earning the 2nd spot on IAG Top 10 Most-Recalled 2008 Super Bowl Ad is Thunder, with his bud Dalmatian dog. How touchy… Despite their differences—a dog and a horse—they were best friends.

Thunder almost got the job to become one of the main Budweiser horses, unfortunately, his boss changed his mind and his best friend came to the rescue. Thunder went training for a year, and his efforts paved off when he got the job a year after.

The creative team behind this commercial, really got excellent choices for background music to tell the mood of the story—a sad one, for being rejected; then a Rocky’s theme song while the horse was in training; and lastly, a victorious background music to tell Thunder was finally chosen as one of the main Budweiser’s horses.

In the whole ad, you wouldn’t see any Budweiser bottle, you just saw Thunder’s boss cap with Budweiser on it. And the Budweiser logo at the end of the ad. Sometimes, you don’t need to show the product especially if it is already known. You just have to reinforce the brand like in this case, they reinforced that Budweiser is ‘The Great American Lager’.

But I wouldn’t say that the horse training to become a capable main Budweiser horse wasn’t related to Budweiser beer itself. They were in fact related. Since a ‘lager beer’ is created by storing it for long time so it will taste better. In case of Thunder, his boss thought it was still not the right time, for him to become more capable as Budweiser’s horse. And his boss was right, Thunder still needed another year to become a great Budweiser horse.

Evolution Film
Agency Creative Team:T Piper & M Kirkland

Most girls, women, ladies…the females from all ages carry a distorted perception of beauty. As I watch the video below, showing different girls who have low self-esteems for not being beautiful enough–as defined by the modern world today, I realized I just had a teary eye. Maybe because I once thought or I am thinking the same way as these other girls do.

For a commercial, the video uplifts the self-esteem of whoever watches it and make them want to buy and use Dove, a soap that would highlight their natural beauty. The emotions presented, the copy, the song ‘True Colors’–all present the Dove’s campaign For Real Beauty excellently. There’s another version for this video though, shown below, wherein the singer is an adult. However, I found the video with the kid singing, more effective despite the different market they are targeting. I believe there is still a little girl in every woman’s heart.

A version featuring Layah Jane’s voice

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Asian Version

This was entitled “Stunning Commercial” in Youtube. A video where this all-in-black tall guy, trying to speak in English clearly, was narrating his experience with people ignoring him no matter what he did to them. But one day, he found someone who had appreciated his purpose in life.

While watching the first 30 seconds of the Ad, I was asking myself why these people weren’t annoyed on what he did to them. Was he known as something crazy in the neighborhood that everyone was ignoring his presence, or was he invisible? So I kept asking myself and found the answer. I just needed to watch the whole clip so I could understood.

This Ad is indeed pretty creative since it is a wonder how to sell such surprising product.