I think one of the most overused value in food commercials is the value of sharing, but that is somehow understandable since this are what commercials are made of–to instill in the minds of the viewers that such food is worth sharing to others. There are times though that showing the ideal concept of sharing would not be effective on catching the viewers attention, and may even end up a boring ad. That’s why humor comes in, breaking the rules.
Below are two old commercials that were aired in the Philippines wherein the value of sharing was given a twist.
FITA BISCUIT - One Wish
This commercial is one of my old favorites. After the guy gave the old lady half of his Fita biscuit, the old woman turned out to be a fairy.
Fairy: Because you have a great heart, I am giving you one wish.
Guy: A sportscar! A red one!
BINGO BISCUIT - Pink
Chat translation:
Bing: Let’s meet at the mall!
Pinky: Sure! I’ll be in PINK!
Bing: I’ll bring a BINGO!
At the mall:
Bing: (Upon seeing the fat lady in pink) Oh no! Hey, Bingo?
Nerdy guy: Thanks.
Well, in reality, why would you tell to someone you would meet-up that a Bingo biscuit would be your thing of identification? Why not, I’ll be wearing an orange shirt?
Sometimes, it’s a bit frustrating when you’re in the middle of a really good show and then suddenly commercials start popping. But have you ever been hooked to a TV ad that spotting the ad again becomes a habit? What if that commercial was suddenly a series just like your ordinary soap opera with episodes and has its own villains and heroines?
Well, here’s one Filipino ad that follows the life of Marie Joyce, a simple girl from the province who went to this big house in the city. The story was very Cinderella-like, with two evil sisters bullying Marie Joyce’s hair, but viola! A super straight beautiful hair was hiding underneath her bandana.
Marie Joyce: Living from a hut, now in a mansion… I can do this. Sister 1: Eww… Why are you here? Sister 2: Yeah. (Why are you here?) Sister 1: With a face like that you don’t fit to live here in Manila Marie Joyce: I was invited by uncle, your father. Sister 1: With your country-girl hair?? (then grabbing her bandana) Narrator: See, however he moves her hair is smooth. So smooth that it seemed it was treated with Colagen in a salon. But it was only shampoed with Rejoice Rich Sister 2: Hmmm.. Is that the new thing in the salon? Narrotor: Smoother days with Rejoice. Sister 1: You will regret this Marie Joyce.
Here’s episode 2, expecting her hair would be caught in the stems, the wicked girl with a binocular-like hair asked Marie Joyce to look for her earrings in the bushes. But thanks to Marie Joyce’s tangled free hair, looking for the earrings was no sweat. Plus a bonus, there came in a handsome man, Dennis Trillo who is a popular TV actor in the Philippines.
Sister 1: (thinking aloud “Huh… her hair will get entangled” as she drops the earring and then she said to Marie Joyce “Hey, help me find my earring.” Marie Joyce: Okay Narrator: Thank goodness, she also had conditioner for a hair that is tangle-free, worry-free. So make sure, your conditioner is Rejoice Marie Joyce: Is there anything else? Sister 1: hmp
In episode 3, red haired villain took the spotlight, wherein she was convincing herself that she could also have Marie Joyce’s super straight hair. Now that she found the miracle of hair rebonding. Could she also have the same super straight hair?
Sister 1: Impossible! How could she afford to go to a salon? Narrator: Your hair can also be that smooth, that seemed being treated with a Colagen in a salon because the new Rejoice Rich mega twin sachet, is only 7 pesos. Sister 1: I can also do it eh?! Maid: Oh, she’s crazy!
Now look at Episode4, where you can see red hair girl’s hair was straight but ugh!, it’s hard as a copperwire, and here comes Marie Joyce with a super soft flowing hair. Getting not only a promo queen status but also the attention of the most handsome man that night, Dingdong Dantes, another popular Filipino actor.
Sister 1: It’s a newly rebonded hair (in a don’t touch it tone) Sister 1: How could she afford a hair rebond treatment?
Narrator: New Rejoice Rich gives rebond’s smoothness (to your hair) and seemed treated in a salon. Dingdong Dantes: You are my Prom Queen.
This is a series of commercials for one brand. A classic Cinderella-like story. An effective TV ad.
One of the popular online level-up game game is Ragnarok Online from South Korea, and just like the game itself, the TV advertisements for RO are creative and fun to watch—well if you have played the game of course or else you wouldn’t understand. Most Ragnarok Online gamers, just like myself, often wish we can do in the real world what we can do online, and we really take the game seriously.
From South Korea
Featuring Lee Hyori, a popular Korean singer and actress. Hyori fights with her friends using RO skills.
This commercial surely brings Filipinos into last song syndrome mode. Once you see the Ad you’ll definitely find yourself singing paparapapa love ko to. (Love Ko ‘To is the Filipino translation of I’m Lovin It tagline of McDonalds.)
The Ad was created after Jasmine Trias became an American Idol final, making her so popular in the Philippines. That’s why the lyrics of the song talks about her, being finally home.
I think when this Advert was released, Mcdonald’s also offered this Jasmine Trias CD to customers who bought a large fries and a Mcfloat. I love the song. Seeing the video the first time, you wouldn’t think it was Mcdonald’s but of course once you see the classic M, there’s no doubt that it’s a certified Mcdonald’s ad.
Click here to see the full lyrics of the Love Ko ‘To song.
These are classic TV ads that you might have forgotten how the ad itself looked like, but you will definitely remember the song.
Always Coca-Cola
Who could ever forget this classic Coca-Cola TV ad? The ad itself is so simple. It was just pure graphics. But the best part was definitely the song, very catchy and once you heard it you would find yourself humming, too-doo-doo-doo-doot-toot-doo-doo-doot. Always Coca Cola. This song will really give you one dose of LSS (last song syndrome), and you’ll be left humming it for days.
Anyways, the song is composed and sung by Joey Diggs. See the Ad and Always Coca-Cola lyrics below.
Wherever there’s a pool,
There’s always a flirt.
Whenever there is school
There’ll always be homework.
Whenever there’s a beat,
There’s always a drum.
Coca-Cola Classic is always the one.
Wherever there’s fun there’s always Coca-Cola
The stars will always shine,
The birds will always sing.
As long as there is thirst,
There’s always the real thing.
Coca-Cola Classic is always the one.
Wherever there is fun there’s always Coca-Cola
I can’t remember the video itself but I remember every word of the song. There are times though that I forget the title of the song but will surely remember the song as the Close-Up song. It seems like this song has been synonymous with the brand itself.
This Coke Beat became a hit in the Philippines when I was still in 1st year College, I remember some of my friends were competing like these two college girls. These two college girls are fighting over the coke in the table; what they did was, they sang this Coke beat and whoever would not miss a single action gets the coke.
This jingle got really famous and as you can see I have the tutorial video for the actions below the post. It is just kinda hard to translate the song because it will be long awkward English phrases, but I will translate it still.
Lyrics:
Ito ang beat sabay sabay
Ito and beat bawal sablay
Pabilis ng pabilis
Wag mag-mimiss Wag magmi-miss
Gets mo na? Gets mo na?
Ang Ahhhhhh…
Coca-Cola
Nalilito, nalilito
Nahihilo, nahihilo
Coke ko to! Coke ko to! Coke ko to! Coke ko to!
Girl who lost the game: No, that’s my coke. Let’s do it again please…
Lyrics Translation:
This is the beat, let’s sing together
This is the beat, don’t you miss (an action/move)
It’s getting faster, and faster
So don’t you miss, don’t you miss
Did you get it? Did you get it?
The Aahhhhh…
Coca Cola
Getting confused, getting confused
Getting dizzy, getting dizzy
This is my coke! This is my coke! This is my coke! This is my coke!