In IAG Top 10 Most-Recalled 2008 Super Bowl Ads, the nodding people of Diet Pepsi’s ad is on the 7th spot. Its high recall among the viewers should be credited to the famous Haddaway’s song, “What Is Love?” and its parody of the Saturday Night Live sketch’s “A Night at the Roxbury.”

And because of the continuous showing of sleepy heads with the upbeat song in the background, this Ad was successful in telling to the viewers Pepsi’s message—that when they feel sleepy, all they have to do is drink the new Diet Pepsi Max which has Ginseng, and more caffeine. And they will surely move their heads like these people, well…. I mean they will be energetic again.

Watching the commercial, I could relate to this nodding people. I often have a sleepy head in public, and several times I had hit my sleepy head on the bus’s window pane. It hurt and to avoid the embarrassment in case someone noticed me, I just smiled as if nothing happened. I guess I have to bring Diet Pepsi Max now wherever I go.
Below are different videos related to this Diet Pepsi Max commercial:

The Saturday Night Live’s Sketch featuring Jim Carrey and 2 other men I am not familiar of.

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Haddaway’s Music Video of his ‘What is Love’ song.

DON’T FORGET PARODY

One of the most awaited events in U.S. is the championship game of the National Football League (NFL) or more popularly known as the Super Bowl. Americans, however, don’t just anticipate the football game itself, but the commercials that will appear as well.

In Super Bowl, the commercials are being aired for the first time, and these are not just some sort of commercials but high-quality, creative commercials of big products. Even though a 30-seconds of advertising costs millions of dollars in Super Bowl, advertisers still take advantage of airing their brand’s new TVC’s here because of its enormously large audience. In fact, this year’s Super Bowl (February 3) was the most watched Super Bowl ever, with a 97.5 million viewers and aired 50 minutes and 50 seconds of commercial time (Source: Neilsen’s Recap of 2008 Super Bowl Advertising).

While the game is played, 200 “influential” members of Hey! Nielsen, the new social-networking site of Nielsen Media Research, scored “each commercial on a scale from 1 (fumble) to 4 (touchdown) in real-time.” Here are the results of the survey. I found most of them funny, and ideas are simple but with great, creative execution.

10. Bud Light Cheese Ad (Rating: 3.31)

9. Bridgestone: Richard Simmons (Rating: 3.32)

8. NFL: Ephraim Salaam and Chester Pitts (Rating: 3.39)

7. Bud Light Fire Breathe (Rating: 3.41)

6. Bridgestone Animals Screaming (Rating: 3.45)

5. Pepsi: Justin Timberlake - Magnetic (Rating: 3.50)

4. FedEx - Pigeons (Rating: 3.51)

3. Diet Pepsi Max - What is Love? (Rating: 3.53)

2. Coke: Parade Balloons - It’s mine (Rating: 3.56)

1. Budweiser: Horse/Dalmatian (Rating: 3.67)

“According to live polling results, famous personalities scored high among members. Budweiser was the highest ranked ad, with an average of 3.67 for its Horse/Dalmation spot…

Deeper qualitative analysis reveals that most viewers wanted something new and funny, as 62% of members said that humor influences their purchase behavior. Other qualities of an ad that motivate consumers include excitement (9%), surprise (8%) and inspiration (8%).” Source: Nielsen’s Recap of 2008 Super Bowl Advertising

You never understood a single word they sang but admit it there was a time when you went gaga over these four Chinese cuties. It all started with the super phenomenal TV series Meteor Garden . You were definitely one of those who got hooked to Jerry, Vic, Ken and Vaness—the F4.

There was a time when these four hot guys were all over TV. You watched them performed, listened to there songs (even if you don’t know Chinese), and even drank Pepsi. Well, some preferred Coke over Pepsi but with these guys on the screen who wouldn’t want Pepsi? These adverts are great examples of an effective way of using celebrity endorsers.

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Jerry Yan Pepsi Commercial

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Vic Zhou Pepsi Commercial

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Vaness Wu’s “Fire and Ice” Pepsi Commercial with Tata Young

So…. where is Ken’s Pepsi Commercial? Did he have one?