Nike Commercials
Nike’s Musical Chairs Commercial
By Rom Factolerin at 25 July, 2008, 11:43 am
Brilliant and cool.
One important component of an effective ad is to have your audience identified themselves with the product. Showing the Nike shoes being worn by an ordinary guy who beat the basketball player in a musical chair is one hilarious but effective message. It’s like saying “no matter who you might be, when you [...]
Nike ‘Tag’ Commercial, Cannes Grand Prix Winner (2002)
By Reah Guevarra at 8 April, 2008, 12:45 am
Ad Agency: Wieden + Kennedy
Director: Frank Budgen
Imagine everyone in the city is playing tag: taxi drivers, bus passengers, office workers, teenagers, … anyone you can think of. Interesting isn’t it?
The idea behind this Nike ‘Tag’ commercial is brilliant and simple: tag whoever buys Nike, and surprisingly everyone buys Nike. The reason for playing tag isn’t [...]