Evolution Film
Agency Creative Team:T Piper & M Kirkland

Most girls, women, ladies…the females from all ages carry a distorted perception of beauty. As I watch the video below, showing different girls who have low self-esteems for not being beautiful enough–as defined by the modern world today, I realized I just had a teary eye. Maybe because I once thought or I am thinking the same way as these other girls do.

For a commercial, the video uplifts the self-esteem of whoever watches it and make them want to buy and use Dove, a soap that would highlight their natural beauty. The emotions presented, the copy, the song ‘True Colors’–all present the Dove’s campaign For Real Beauty excellently. There’s another version for this video though, shown below, wherein the singer is an adult. However, I found the video with the kid singing, more effective despite the different market they are targeting. I believe there is still a little girl in every woman’s heart.

A version featuring Layah Jane’s voice

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Asian Version

This is another famous classic Ad from Coke, around 1987, that used an inspiring music and kids to attract their market. Children from different races, from all over the world, gathered in this Coca-Cola commercial to express that they, the children, are tomorrow’s people.

I am the future of the world
I am the hope of my nation
I am tomorrow’s people
I am the new inspiration

And we’ve got a song to sing to you
We’ve got a message to bring to you
Listen to me, for you and for me, and tomorrow (tomorrow)
If we all can agree then we’ll see harmony tomorrow (tomorrow)
And we’re all what we have, what we’re going to share
Feeling so real and so true
Probably starts tomorrow
And we’ll build a better world for you

The singing children was indeed inspirational, yet they could not escape the tooth cavities for drinking Coke all the time.

McDonalds commercial in 1967

This McDonalds video was clear to convey that McDonalds is targeting the kids. Nice Jingle, and wait, I want those big napkins!!!