Ikea Commercials
Ikea’s Tidy Up Commercials
By Reah Guevarra at 7 June, 2008, 11:53 pm
Ikea’s commercials always amuse me with their ingenuity like the commercials in their Tidy Up campaign that was launched in 2001. The target audience was the people who don’t keep their houses clean or left their things disorganized. So, Ikea’s strategy was to show them what would happen if they don’t clean or keep things [...]
Read More >>Ikea Dog Commercial – Cannes 2001 Film Gold Winner
By Reah Guevarra at 6 June, 2008, 12:10 am
Advertising Agency: Lowe & Partners
Country: Singapore
The expression of the dog when he noticed that the house he entered looked different was cute and priceless, especially when he went out again and checked the house number if it was right. I wonder how many takes did the creative team took just to get those perfect expressions. [...]
The Ikea “Lamp” TV Commercial, 2002
By Reah Guevarra at 7 April, 2008, 3:16 am
Ad Agency: Crispin Porter + Bogusky in Miami, Florida
This Ikea “Lamp” commercial was one of the Grand Prix Winners in Cannes Lions 2002 (the other winner was Nike’s Tag tv ad).
When I first saw this Ad in Youtube, I really felt bad for the lamp being thrown away intensified by the sad background music, the [...]