Advertising Agency: Wieden and Kennedy

How does it feel driving a Honda Civic? Listen to the Honda Choir and you’ll know.

Following the ingenious theme of Honda Accord Cog’s TV Ad, this 2006 Honda Civic commercial featured 60 persons imitating the sounds heard when driving a Honda Civic. The result was incredible. Watching the video how they made it, amazed me more. There is another version of the Ad, which I think is better. You can watch it in the official site for Honda Civic commercial. Also watch in that site the making of the choir ad by clicking ‘Watch’ and then ‘See the Rehearsal’.

Honda’s Cog and Choir commercials are directed by Antoine Bardou-Jacquet, who also directed the latest Honda commercial, “Problem Playground.”

Advertising Agency: Wieden and Kennedy

Honda never fails to give us amazing commercials like the Honda Accord Cog in 2002, and the Honda Choir FX in 2006 (which I still haven’t blogged). Now, they have this advert entitled “Problem Playground“.

The advert’s opening is a nerdy looking guy solving a Rubik’s cube, then more people come in taking their own Rubrik cube to solve. Then they pile the solved Rubrik’s to creatively illustrate the word hybrid and a machine. Then the people move out to solve giant puzzle pieces which turn out to be a house with a solar panel I think (the blue one). This could be their way to illustrate in Honda they care about the environment.

While waiting for the next puzzle to solve, the Honda employees are busy playing in the cafe, until they are asked to move out and build a Honda FCX Clarity with big 3D puzzle pieces. And lastly the Honda logo.

Generally, the advert tells that Honda enjoys thinking how to build cars that are environmentally friendly. To read more about Honda’s campaign read here.

• Director: Antoine Bardou-Jacquet
• Production Company: Partizan Midi Minuit
• Agency: Wieden & Kennedy
• Agency Producer: Rob Steiner
• Agency Creatives: Matt Gooden & Ben Walker
• Post Production: The Mill
• Producer: Fi Kilroe
• Flame: Barnsley
• Flame Assistant: Dave Birkill

No computer generated trick to show that a car part moved! In fact, it took 6 million dollars, 3 months, and 606 takes to make this commercial perfect. It’s amazing how much patience and passion the creative team had to finish this ad. I wish I was part of the team.

You don’t believe what you see? Check out Wikipedia for a detailed explanation on how this commercial was created. Or you can watch the video below.

Read other response to this commercial from other blogs/sites:

• Did they really make that Honda advert in one take?
• Honda Accord Cog Commercial - Status: TRUE
• New Honda Accord commercial - purely awesome!