The Coke Mismo Ad

When Coke’s Mismo Ad was launched in the Philippines, I thought the concept came from a local ad agency. However, after attending a seminar about Advertisements last 2005, where they showed the most effective commercials worldwide, there I saw for the first time where the concept came from.

The Coke Mismo Ad was just a Philippine version of Argentina’s “For Everyone” coke Ad. And the ad agency who created it is the McCann-Erickson Worldwide in Argentina. I think the ad became a Film Silver winner of Cannes Lions 2002 because of the great concept, originality and simplicity, touching the hearts of the audience and coke lovers in particular.

Argentina’s ‘For Everyone’ Coca Cola Ad

The following 5 videos are versions of the Argentina’s For Everyone Coke Commercial, all in different languages. Among these videos, the Norwegian version is what I like most because of its upbeat song.

English Version

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Norwegian Version

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Russian Version

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Malaysian Version

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Bulgarian Version

One of the most awaited events in U.S. is the championship game of the National Football League (NFL) or more popularly known as the Super Bowl. Americans, however, don’t just anticipate the football game itself, but the commercials that will appear as well.

In Super Bowl, the commercials are being aired for the first time, and these are not just some sort of commercials but high-quality, creative commercials of big products. Even though a 30-seconds of advertising costs millions of dollars in Super Bowl, advertisers still take advantage of airing their brand’s new TVC’s here because of its enormously large audience. In fact, this year’s Super Bowl (February 3) was the most watched Super Bowl ever, with a 97.5 million viewers and aired 50 minutes and 50 seconds of commercial time (Source: Neilsen’s Recap of 2008 Super Bowl Advertising).

While the game is played, 200 “influential” members of Hey! Nielsen, the new social-networking site of Nielsen Media Research, scored “each commercial on a scale from 1 (fumble) to 4 (touchdown) in real-time.” Here are the results of the survey. I found most of them funny, and ideas are simple but with great, creative execution.

10. Bud Light Cheese Ad (Rating: 3.31)

9. Bridgestone: Richard Simmons (Rating: 3.32)

8. NFL: Ephraim Salaam and Chester Pitts (Rating: 3.39)

7. Bud Light Fire Breathe (Rating: 3.41)

6. Bridgestone Animals Screaming (Rating: 3.45)

5. Pepsi: Justin Timberlake - Magnetic (Rating: 3.50)

4. FedEx - Pigeons (Rating: 3.51)

3. Diet Pepsi Max - What is Love? (Rating: 3.53)

2. Coke: Parade Balloons - It’s mine (Rating: 3.56)

1. Budweiser: Horse/Dalmatian (Rating: 3.67)

“According to live polling results, famous personalities scored high among members. Budweiser was the highest ranked ad, with an average of 3.67 for its Horse/Dalmation spot…

Deeper qualitative analysis reveals that most viewers wanted something new and funny, as 62% of members said that humor influences their purchase behavior. Other qualities of an ad that motivate consumers include excitement (9%), surprise (8%) and inspiration (8%).” Source: Nielsen’s Recap of 2008 Super Bowl Advertising

This is another famous classic Ad from Coke, around 1987, that used an inspiring music and kids to attract their market. Children from different races, from all over the world, gathered in this Coca-Cola commercial to express that they, the children, are tomorrow’s people.

I am the future of the world
I am the hope of my nation
I am tomorrow’s people
I am the new inspiration

And we’ve got a song to sing to you
We’ve got a message to bring to you
Listen to me, for you and for me, and tomorrow (tomorrow)
If we all can agree then we’ll see harmony tomorrow (tomorrow)
And we’re all what we have, what we’re going to share
Feeling so real and so true
Probably starts tomorrow
And we’ll build a better world for you

The singing children was indeed inspirational, yet they could not escape the tooth cavities for drinking Coke all the time.

These are classic TV ads that you might have forgotten how the ad itself looked like, but you will definitely remember the song.

Always Coca-Cola

Who could ever forget this classic Coca-Cola TV ad? The ad itself is so simple. It was just pure graphics. But the best part was definitely the song, very catchy and once you heard it you would find yourself humming, too-doo-doo-doo-doot-toot-doo-doo-doot. Always Coca Cola. This song will really give you one dose of LSS (last song syndrome), and you’ll be left humming it for days.

Anyways, the song is composed and sung by Joey Diggs. See the Ad and Always Coca-Cola lyrics below.

Wherever there’s a pool,
There’s always a flirt.
Whenever there is school
There’ll always be homework.
Whenever there’s a beat,
There’s always a drum.
Coca-Cola Classic is always the one.
Wherever there’s fun there’s always Coca-Cola

The stars will always shine,
The birds will always sing.
As long as there is thirst,
There’s always the real thing.

Coca-Cola Classic is always the one.
Wherever there is fun there’s always Coca-Cola

Always Coca-Cola.

Close-Up Jingle

This TV ad came out like late 80s and early 90s in the Philippines. The Closer You and I song became the instant official Close-Up jingle. Get the copy of the Closer You and I lyrics here.

I can’t remember the video itself but I remember every word of the song. There are times though that I forget the title of the song but will surely remember the song as the Close-Up song. It seems like this song has been synonymous with the brand itself.

This Coke Beat became a hit in the Philippines when I was still in 1st year College, I remember some of my friends were competing like these two college girls. These two college girls are fighting over the coke in the table; what they did was, they sang this Coke beat and whoever would not miss a single action gets the coke.

This jingle got really famous and as you can see I have the tutorial video for the actions below the post. It is just kinda hard to translate the song because it will be long awkward English phrases, but I will translate it still.

Lyrics:
Ito ang beat sabay sabay
Ito and beat bawal sablay
Pabilis ng pabilis
Wag mag-mimiss Wag magmi-miss
Gets mo na? Gets mo na?
Ang Ahhhhhh…
Coca-Cola
Nalilito, nalilito
Nahihilo, nahihilo
Coke ko to! Coke ko to! Coke ko to! Coke ko to!

Girl who lost the game: No, that’s my coke. Let’s do it again please…

Lyrics Translation:
This is the beat, let’s sing together
This is the beat, don’t you miss (an action/move)
It’s getting faster, and faster
So don’t you miss, don’t you miss
Did you get it? Did you get it?
The Aahhhhh…
Coca Cola
Getting confused, getting confused
Getting dizzy, getting dizzy
This is my coke! This is my coke! This is my coke! This is my coke!

COKE BEAT TUTORIAL

CAMPAIGN NAME: “Coke Side of Life” campaign
ADVERTISING AGENCY: Wieden+Kennedy

“It’s a simple idea, really. Drinking a Coke makes people happy. It tastes good. And it’s an invitation to live on the positive side of life.” - An excerpt from Coco Cola’s Press Release, Atlanta, March 30, 2006
Read the Full Press Release Here.

TV ADS VIEW NOTE:

I like this ad. It’s really a crazy idea yet admirable. They mixed animation, humor, and soft touch on drinking coke. Good choice of music too. I wasn’t aware that there is a ‘movie’ version of this commercial until I searched in YouTube. To the creatives behind this campaign, job well done guys, it was really brilliant! And with that Lord of The Ring parody in the movie. lol.

In fact, I love Coke’s commercials. Enjoy watching.

FULL VERSION

SHORT VERSION

THE MOVIE VERSION