In IAG Top 10 Most-Recalled 2008 Super Bowl Ads, this version of Bud Light commercial is on the 5th spot. “Bud Light is brewed to give you everything you want in a beer: never-ending refreshment, superior drinkability…. and now the ability to breathe fire.”
I remember what my Advertising professor told the class, that in the in first 15 minutes seconds of the commercial, you should had already introduced the product to the viewers, but with this ad, Bud Light beer was already in the first 5 seconds and was presented elegantly. Then viewers would anticipate more of an elegance throughout the ad, but they were surprised to see that it turned out funny. Breathe fire? Wtf? oopss… sorry for that. I just thought how other viewers would react. But isn’t that impressive? You can lit the candle in a candle-light dinner, in a very special way. Too bad though if you got allergy, because your romantic date would end up a disaster.
In IAG Top 10 Most-Recalled 2008 Super Bowl Ads, this Bud Light commercial featuring bottles hidden in a ‘serious cheese’ is on the 6th spot. Upon showing sneaky husbands with Bud Light beer in a wine and cheese party, this ad cleverly captured the hearts of men. Simple but not cheesy.
Didn’t the wife of the guy who brought the cheese get curious why bring such big size of cheese? Well, it’s funny though how these ladies were enjoying a classy wine-and-cheese party, when their men were in the kitchen enjoying a Bud Light party, watching a football game.
In IAG Top 10 Most-Recalled 2008 Super Bowl Ads, this cavemen version of Bud Light Ad was on the 9th spot. Unlike the Planters Cashews Ad, it wasn’t a classic song that caught the audience’s attention in this Bud Light Ad, but a thrilling background music and the startling idea of mixing in a pre-historic world a modern thing, which were the cavemen pushing a case of Bud Light beer bottles for their party.
And to make it more realistic, the cavemen didn’t speak the modern language, so subtitles were shown. The use of subtitles with a humorous copy was very effective to let the viewers follow through until the end. And it was also clever to let these cavemen speak of wheel, and bottle opener when they did not use them the way we do.
The copy “Endless refreshment from start to finish” was relevant too, followed by the tagline “Bud Light, Keeps it Coming”. At least here, the cavemen knew that Bud Light would give them this endless refreshment and it would be worth it to go through such a sucking situation just to bring the Bud Light case to their party.
One of the most awaited events in U.S. is the championship game of the National Football League (NFL) or more popularly known as the Super Bowl. Americans, however, don’t just anticipate the football game itself, but the commercials that will appear as well.
In Super Bowl, the commercials are being aired for the first time, and these are not just some sort of commercials but high-quality, creative commercials of big products. Even though a 30-seconds of advertising costs millions of dollars in Super Bowl, advertisers still take advantage of airing their brand’s new TVC’s here because of its enormously large audience. In fact, this year’s Super Bowl (February 3) was the most watched Super Bowl ever, with a 97.5 million viewers and aired 50 minutes and 50 seconds of commercial time (Source: Neilsen’s Recap of 2008 Super Bowl Advertising).
While the game is played, 200 “influential” members of Hey! Nielsen, the new social-networking site of Nielsen Media Research, scored “each commercial on a scale from 1 (fumble) to 4 (touchdown) in real-time.” Here are the results of the survey. I found most of them funny, and ideas are simple but with great, creative execution.
10. Bud Light Cheese Ad (Rating: 3.31)
9. Bridgestone: Richard Simmons (Rating: 3.32)
8. NFL: Ephraim Salaam and Chester Pitts (Rating: 3.39)
7. Bud Light Fire Breathe (Rating: 3.41)
6. Bridgestone Animals Screaming (Rating: 3.45)
5. Pepsi: Justin Timberlake - Magnetic (Rating: 3.50)
“According to live polling results, famous personalities scored high among members. Budweiser was the highest ranked ad, with an average of 3.67 for its Horse/Dalmation spot…
Deeper qualitative analysis reveals that most viewers wanted something new and funny, as 62% of members said that humor influences their purchase behavior. Other qualities of an ad that motivate consumers include excitement (9%), surprise (8%) and inspiration (8%).” Source: Nielsen’s Recap of 2008 Super Bowl Advertising