No computer generated trick to show that a car part moved! In fact, it took 6 million dollars, 3 months, and 606 takes to make this commercial perfect. It’s amazing how much patience and passion the creative team had to finish this ad. I wish I was part of the team.
You don’t believe what you see? Check out Wikipedia for a detailed explanation on how this commercial was created. Or you can watch the video below.
Read other response to this commercial from other blogs/sites:
Imagine everyone in the city is playing tag: taxi drivers, bus passengers, office workers, teenagers, … anyone you can think of. Interesting isn’t it?
The idea behind this Nike ‘Tag’ commercial is brilliant and simple: tag whoever buys Nike, and surprisingly everyone buys Nike. The reason for playing tag isn’t clear for us though, we have to watch the rest of the commercial to find out.
This kind of technique is only effective for commercials that are just made to reinforce the brand, and the creative team should really find an effective way to trigger the curiosity of the viewers, and to get them interested on watching the rest of the ad. For the Nike Tag Ad, Wieden + Kennedy did a great job. in fact, they won a lot of awards for this ad, including being one of the Grand Prix winners in Cannes Lions 2002. (The other winner was the Ikea Lamp commercial.)
Ad Agency: Crispin Porter + Bogusky in Miami, Florida
This Ikea “Lamp” commercial was one of the Grand Prix Winners in Cannes Lions 2002 (the other winner was Nike’s Tag tv ad).
When I first saw this Ad in Youtube, I really felt bad for the lamp being thrown away intensified by the sad background music, the cold weather, the rain, and the owner had a new one. “But what’s precious with that lamp?” I suddenly asked myself. Then a guy came in and said, “Many of you feel bad for this lamp. That is because you are crazy. It has no feelings. And the new one is much better.”
Yeah!!! Crazy.
But what’s the idea behind this ad? According to a news story I read earlier, “the Ikea Lamp ad pokes fun at Americans’ difficulty in parting with hand-me-down furniture.” And for that I should say the ad was indeed effective for targeting the emotions of the viewers and correcting their ideas by having the guy tell them straight to their face.
However, I think Ikea was just trying to tell the viewers, it is okay to buy new furnitures now and then, and that means more sales for us. Don’t hesitate throwing the old ones. Most ads are made for that reasons anyways, to instill to the minds of the viewers the they need something, and reinforce that need.
When Coke’s Mismo Ad was launched in the Philippines, I thought the concept came from a local ad agency. However, after attending a seminar about Advertisements last 2005, where they showed the most effective commercials worldwide, there I saw for the first time where the concept came from.
The Coke Mismo Ad was just a Philippine version of Argentina’s “For Everyone” coke Ad. And the ad agency who created it is the McCann-Erickson Worldwide in Argentina. I think the ad became a Film Silver winner of Cannes Lions 2002 because of the great concept, originality and simplicity, touching the hearts of the audience and coke lovers in particular.
Argentina’s ‘For Everyone’ Coca Cola Ad
The following 5 videos are versions of the Argentina’s For Everyone Coke Commercial, all in different languages. Among these videos, the Norwegian version is what I like most because of its upbeat song.
Here are the ten most-recalled TV commercials that were launched during the Super Bowl 2008. The survey was conducted by IAG Research. Please click the links to watch the commercials and read my reviews.
One of the most awaited events in U.S. is the championship game of the National Football League (NFL) or more popularly known as the Super Bowl. Americans, however, don’t just anticipate the football game itself, but the commercials that will appear as well.
In Super Bowl, the commercials are being aired for the first time, and these are not just some sort of commercials but high-quality, creative commercials of big products. Even though a 30-seconds of advertising costs millions of dollars in Super Bowl, advertisers still take advantage of airing their brand’s new TVC’s here because of its enormously large audience. In fact, this year’s Super Bowl (February 3) was the most watched Super Bowl ever, with a 97.5 million viewers and aired 50 minutes and 50 seconds of commercial time (Source: Neilsen’s Recap of 2008 Super Bowl Advertising).
While the game is played, 200 “influential” members of Hey! Nielsen, the new social-networking site of Nielsen Media Research, scored “each commercial on a scale from 1 (fumble) to 4 (touchdown) in real-time.” Here are the results of the survey. I found most of them funny, and ideas are simple but with great, creative execution.
10. Bud Light Cheese Ad (Rating: 3.31)
9. Bridgestone: Richard Simmons (Rating: 3.32)
8. NFL: Ephraim Salaam and Chester Pitts (Rating: 3.39)
7. Bud Light Fire Breathe (Rating: 3.41)
6. Bridgestone Animals Screaming (Rating: 3.45)
5. Pepsi: Justin Timberlake - Magnetic (Rating: 3.50)
“According to live polling results, famous personalities scored high among members. Budweiser was the highest ranked ad, with an average of 3.67 for its Horse/Dalmation spot…
Deeper qualitative analysis reveals that most viewers wanted something new and funny, as 62% of members said that humor influences their purchase behavior. Other qualities of an ad that motivate consumers include excitement (9%), surprise (8%) and inspiration (8%).” Source: Nielsen’s Recap of 2008 Super Bowl Advertising
This Foreign TV Commercial caught my attention in youtube since the uploader entitled it with the “Best TV Commercial in Europe.” So I wondered why.
After watching it, I agree it has a convincing factor. A clever idea to catch the attention of the viewers like me. It is one of those Ads that you are really not sure what they are trying to sell and what market are they trying to capture, unless you watch until the end. Indeed, you should buy the product especially if you are not ready to manage kids’ tantrums.
This commercial was one of the Film Silver winners in Cannes Lions 2003.