• Director: Antoine Bardou-Jacquet
• Production Company: Partizan Midi Minuit
• Agency: Wieden & Kennedy
• Agency Producer: Rob Steiner
• Agency Creatives: Matt Gooden & Ben Walker
• Post Production: The Mill
• Producer: Fi Kilroe
• Flame: Barnsley
• Flame Assistant: Dave Birkill

No computer generated trick to show that a car part moved! In fact, it took 6 million dollars, 3 months, and 606 takes to make this commercial perfect. It’s amazing how much patience and passion the creative team had to finish this ad. I wish I was part of the team.

You don’t believe what you see? Check out Wikipedia for a detailed explanation on how this commercial was created. Or you can watch the video below.

Read other response to this commercial from other blogs/sites:

• Did they really make that Honda advert in one take?
• Honda Accord Cog Commercial - Status: TRUE
• New Honda Accord commercial - purely awesome!

Evolution Film
Agency Creative Team:T Piper & M Kirkland

Most girls, women, ladies…the females from all ages carry a distorted perception of beauty. As I watch the video below, showing different girls who have low self-esteems for not being beautiful enough–as defined by the modern world today, I realized I just had a teary eye. Maybe because I once thought or I am thinking the same way as these other girls do.

For a commercial, the video uplifts the self-esteem of whoever watches it and make them want to buy and use Dove, a soap that would highlight their natural beauty. The emotions presented, the copy, the song ‘True Colors’–all present the Dove’s campaign For Real Beauty excellently. There’s another version for this video though, shown below, wherein the singer is an adult. However, I found the video with the kid singing, more effective despite the different market they are targeting. I believe there is still a little girl in every woman’s heart.

A version featuring Layah Jane’s voice

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Asian Version