Just like the Ikea Lamp commercial, this 2007 ad for General Motors made me feel bad for an inanimate object.

The GM robot was fired after making a mistake in his work. So the robot applied for other jobs but all left him unsatisfied, so he decided to commit suicide. Luckily, everything was just the robot’s nightmare.

Making viewers symphatize with a lifeless object is such a creative feat. Thus, I would like to commend the people behind this GM robot commercial. They did a great job–choosing the “All by myself” song, getting the right shots, and ending it with a waking-up-from-a-bad-dream scene, just to tell the viewers and GM customers that in General Motors they manufacture high-quality cars.

I had read some comments though that the commercial was an irony since General Motors employees went on strike last September 24-26 2007.

Agency: DDB

Country: Egypt

I love this commercial. The video and choice of song are perfect. The message is clear, that he’ll do anything: get the rose that fell in the sea, go with her when she goes shopping, and push her car, except for one thing–sharing his McDonald’s combo meal. He won’t do that. Anyways, the song is originally sung by Meat Loaf, and the title is “I’ll do anything for love (But I won’t do that)“.

Lyrics of the song in this TV Ad

And I would do anything for love, I’d run right into hell and back
I would do anything for love, I’ll never lie to you and that’s a fact

no no no no….I won’t do

I would do anything for love
Anything you’ve been dreaming of
But I just won’t do that…

No I won’t do that