2005
Carlton Draught’s “The Big Ad”
By Rom Factolerin at 14 July, 2008, 6:39 am
Agency: George Patterson and Partners (Young & Rubicam)
Country: Australia
It’s massive. Carlton Draught subliminally injects a message on the minds of the viewer here and it is the phrase “we are big!”. Whether we like it or not, when we view advertisement of this kind, it makes us think of an enormous production preparation that is [...]