2002 Commercials
Nike ‘Tag’ Commercial, Cannes Grand Prix Winner (2002)
By Reah Guevarra at 8 April, 2008, 12:45 am
Ad Agency: Wieden + Kennedy
Director: Frank Budgen
Imagine everyone in the city is playing tag: taxi drivers, bus passengers, office workers, teenagers, … anyone you can think of. Interesting isn’t it?
The idea behind this Nike ‘Tag’ commercial is brilliant and simple: tag whoever buys Nike, and surprisingly everyone buys Nike. The reason for playing tag isn’t [...]
The Ikea “Lamp” TV Commercial, 2002
By Reah Guevarra at 7 April, 2008, 3:16 am
Ad Agency: Crispin Porter + Bogusky in Miami, Florida
This Ikea “Lamp” commercial was one of the Grand Prix Winners in Cannes Lions 2002 (the other winner was Nike’s Tag tv ad).
When I first saw this Ad in Youtube, I really felt bad for the lamp being thrown away intensified by the sad background music, the [...]
7 Versions of Coke’s “For Everyone” Commercial
By Reah Guevarra at 27 March, 2008, 12:23 am
The Coke Mismo Ad
When Coke’s Mismo Ad was launched in the Philippines, I thought the concept came from a local ad agency. However, after attending a seminar about Advertisements last 2005, where they showed the most effective commercials worldwide, there I saw for the first time where the concept came from.
The Coke Mismo Ad was [...]