2001 Commercials
2001 Commercials Desription
Ikea’s Tidy Up Commercials
By Reah Guevarra at 7 June, 2008, 11:53 pm
Ikea’s commercials always amuse me with their ingenuity like the commercials in their Tidy Up campaign that was launched in 2001. The target audience was the people who don’t keep their houses clean or left their things disorganized. So, Ikea’s strategy was to show them what would happen if they don’t clean or keep things [...]
Read More >>Ikea Dog Commercial – Cannes 2001 Film Gold Winner
By Reah Guevarra at 6 June, 2008, 12:10 am
Advertising Agency: Lowe & Partners
Country: Singapore
The expression of the dog when he noticed that the house he entered looked different was cute and priceless, especially when he went out again and checked the house number if it was right. I wonder how many takes did the creative team took just to get those perfect expressions. [...]