Advertising agency: Leo Burnett Manila
One of the best commercials early this year in the Philippines is the TV advertisement of Camella Homes featuring a very cute kid and a catchy song. For some time, my mom and I were debating if the kid was a boy or a girl. After watching a game in Eat Bulaga featuring Filipino commercial endorsers, I found out that the bulilit kid was indeed a girl. (Yeah, kinda embarrassing I didn’t notice it was a girl.)
And who is the kid? What’s her name? It is Trisha Luise Canete, or more known as Chacha Cañete.
Camella Homes is a real estate company providing affordable homes in the Philippines. Their advertisement shows how a young girl was used to in moving inside their small house/narrow space, but since her family now lives in a bigger house, she doesn’t need to move like that anymore.
Here is the lyrics of the Camella Homes jingle:
bulilit, bulilit sanay sa masikip
kung kumilos, kumilos ang liit liit
bulilit
kung kumilos ang liit liit
meaning of the Filipino words:
bulilit = small kid
kumilos = move
sanay = used to
masikip = narrow
liit liit = very narrow / very small
The video below has the clip of Chacha’s appearance in one of Eat Bulaga’s game.