Author Archive

Orange Obox Commercial

This is what happens when you try to be smart. It’s either you prove your point or you get outsmarted by someone else. In this commercial, the latter seemed to happen than the former. It was a fun way of introducing the product although not much relation can be found at first glance. If you [...]

‘Karen’ - A classic McDonald’s Commercial in the Philippines

McDonalds indeed managed to touch the core of Filipinos through this commercial. In the Philippines, locals are known for the high value they place on family ties, and usually ads in this country show it. And although in this particular McDonald’s commercial, showing strong family ties did not typically involve the parent-offspring match up, it [...]

Encourage a Child - Japanese Public Service Ad

People often forget just how much a few words of encouragement can actually do to penetrate a persons mind. With this advertisement, the power of making a difference in other people’s lives was once again put to use. In the middle of the advertisement, you will even get that feeling of confusion or perhaps feeling [...]

His mom said YES! Did she really meant yes? –For-Adults Ad

At first, it’d seem to you that this commercial was something made to promote a product for children. It was quite cute to see the little guy doing all those things which cannot normally done by a kid. But the big twist was yet to come (no pun intended) when apparently, the kid takes the [...]

McDonalds TBWA\YEHOSHUA Israel Commercial

CREDITS:
Senior VP Marketing,McDonald’s: Ruth Sarid
CCO: Itai Herman
Creative Director: Edo Kariv
Art Director: Ziv Almong
Copywriter: Eliad Fridman
Accounts Supervisor: Erez Barkatz
Accounts Account Manager: Einat Dzigan

It was a smart and crafty way of endorsing McDonald’s, although if you look closely at this commercial you may find hints of it highlighting the American and Israel conflict. With the historical [...]

Kia Car Commercial - Musical Chairs Theme

When you think about car TV ads, the ideas that come to mind are images of a high-powered car glistening under the sunlight and cruising on the highway. Then you will also see the features being flashed along to the tune of some good music. With this Kia commercial, you will see all of these [...]

Axe Commercial - You’ll Never Know When

Axe does it again. In another genius way of promoting their product, Axe plays up with the many possibilities guys can encounter as they spray on some of its scent. However, this particular commercial did not really focus on any specific product promotional feature but simply showcased that an Axe user will never know when [...]

Anti-Smoking Public Service Ad - Cannes Lion Winner

Director: Christina Hodnet
Producer: Hal Goodtree
Editor: Steve @ Outback in Atlanta
This video was made to boost the anti-smoking campaign, and in 2002, it received a silver award at the prestigious Cannes Lion Awards.

In this public service ad, a mother wanted to seek replacement for her baby on the grounds of it being such an [...]

Toyota Ad’s Human Touch

At first glance, you might have thought that it was a mannequin inside the car, but you were so wrong. From wipers to airbags, to seat belts, and even cup holders, Toyota managed to mix in the commercial’s tagline, “human touch”, with a literal sense that’s both smart and a bit creepy at the same [...]