Progress is Beautiful – Audi A4 Commercial

A fantastic advertisement that shows evolution through technological progression. I love the way the computer graphic transits the changes via the shadow and reflection and not just a fade away transformation or a cliché method of morphing things up. The music also goes hand in hand in revolutionary cycle of classical to techno.

The idea of this advertisement is well fitted to the product, a well suited commercial for an intended clientele in this genre. This can be easily labelled as a classic one as the replacement of Mercedes Benz is somewhat suggestive of the rival that exists in the business. Well thought of and well executed.

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