Ariel’s A Little Boy Commercial (Cannes Lions 2008 Silver Winner)

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Thou shalt inherit thy brother’s clothes. Nice copy there, no wonder this ad won a silver award in Cannes. This advertisement engages the audience just like engaging moviegoers to follow a story until the ending. The method is known and has been employed by film directors worldwide, it sure is effective. The absence of dialogue however makes up with a superb rendition of soundtrack.

The music also tells the story behind a little bit, bluesy and crisp. Again the split seconds showing of the product being promoted does not render its triviality, in fact the right timing of its appearance however short it is are effective enough to jive in to the highlight.

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