Anti-Smoking Public Service Ad – Cannes Lion Winner

Director: Christina Hodnet
Producer: Hal Goodtree
Editor: Steve @ Outback in Atlanta

This video was made to boost the anti-smoking campaign, and in 2002, it received a silver award at the prestigious Cannes Lion Awards.

In this public service ad, a mother wanted to seek replacement for her baby on the grounds of it being such an irritable child. However, the man in authority refused upon learning that the mother smoked during her pregnancy and even pointed her to a sign that shows such policy. The impact was purposely created to convey that mothers who smoke were not granted permission to complain about the poor health of their newly born child.

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