A Naughty Watch Commercial – Baume et Mercier

Sorry for having an uninitiated question, but why did they titled this “Does size matter?” when there is nothing in the ad that talks about the size? Well, the bald guy do look (and stare) at the leaking big black man beside him in the comfort room and subliminally suggest an otherwise naughty gesture where they let the viewer’s “imagination” soars.

The suggestive implication of the ad makes it funny to some but to others it’s kinda superficial. In trying to illicit a naughty giggles coupled with gay undertones the ad appears to be uncomfortably shallow and did not succeed in presenting the most important factor in an advertisement and that is presenting your product effectively.

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