Latest Articles
Camella Homes Bulilit Commercial – “Sikip” Ad
By reah at 7 May, 2009, 8:33 pm
Advertising agency: Leo Burnett Manila
One of the best commercials early this year in the Philippines is the TV advertisement of Camella Homes featuring a very cute kid and a catchy song. For some time, my mom and I were debating if the kid was a boy or a girl. After watching a game in Eat [...]
Sign Language
By admin at 25 April, 2009, 7:28 pm
Definitely out of logic. Morning breath is as natural as booger in your nose, there is no way you can actually prevent it not even staying awake all night. But as you see in this materialistic world we live in products are being made out of want and not of necessity—blame it on capitalism.
A smile [...]
Very powerful social commercial. Advise you to WATCH it.
By admin at 25 April, 2009, 7:28 pm
This is indeed a graphical presentation of social awareness campaign, specifically directed to speed driving and the consequences behind it. Many lives are lost and dreams shattered just because of a simple carelessness on the road. In a blink of an eye, accident happens whether you are in a road or not.
The ad/campaign could have [...]
Cannes Lions Festival Winner – Public Service Ad
By admin at 24 March, 2009, 5:27 am
Very emotional and moving ads. Words are not enough to describe one’s feeling upon seeing this ad everyone feels a little bit uncomfortable and sad about this. The message is very effective and the way the ad was being presented is so emotional and heart-warming.
The girl on this ad is precious; she acts naturally—actually not [...]
Heaven Can Wait, Belt Up Commercial
By admin at 20 March, 2009, 7:26 pm
Powerful yet scary. No wonder this ad won eight awards in Cannes. The team who made this ad deserves such award. In a 45-second commercial, they manage to squeeze in a tight and relevant topic of safety and death. A topic that would spell disaster to an uncreative hands.
I mostly like the way the car [...]
Suez – Bon Jovi Commercial (Cannes Lions 2008 Gold Winner)
By Rom Factolerin at 24 February, 2009, 8:25 am
Now that’s what I call narrative story telling with an attitude. The unpredictable ending of this ad makes you want to stick until the end. The story is just plain and simple but what matters most is how they managed to convey it. It goes to show that utilizing whatever mundane things in your hand [...]
Read More >>HBO TV Commercial – 2008
By Rom Factolerin at 23 February, 2009, 4:23 am
Whoa! I am giving this marketing ad an unfair treatment if I only watch it just a couple of times but wait, I watched it already four times so here it goes: I love everything about the whole concept of making film. They made it in HD format and projecting it to the side of [...]
Read More >>Ariel’s A Little Boy Commercial (Cannes Lions 2008 Silver Winner)
By Rom Factolerin at 21 February, 2009, 7:22 pm
Note: If the video is not loading, you can watch it in YouTube.
Thou shalt inherit thy brother’s clothes. Nice copy there, no wonder this ad won a silver award in Cannes. This advertisement engages the audience just like engaging moviegoers to follow a story until the ending. The method is known and has been [...]
Nomis “Damn Boots” TV Commercial – Cannes Lions 2008 Gold Winner
By Rom Factolerin at 19 February, 2009, 10:21 am
Credits:
Agency: Johannes Leonardo
Creative Director: Johannes Leonardo
Art Director: Johannes Leonardo
Copywriter: Johannes Leonardo
Agency Producer: Matthew Mattingly
Production Company: Nexus
Director: Woof Wan-Bau
Executive Producer: Chris O?Reilly,
Charlotte Bavasso
Producer: Isobel Conroy
Director of Photography: Philipp Blaubach
VFX Company: Framestore, London
Post Production: The Mill
Music/Sound Design: Amber Music
Composer: Will Bates,
Phil Mossman
Executive Creative Director (Music): Michelle Curran
Damn good, damn boots. In a Jerry Maguire fashion, this ad [...]
E*Trade Singing Baby – Super Bowl 2009 Commercial
By admin at 1 February, 2009, 11:56 pm
Nothing is funnier than seeing two babies talking about the economy. One motivating people to check E*Trade tools and research so they can recover from this financial crisis, and the other, his buddy, singing “Broken Wings” to inspire people to “Take these broken wings and learn to fly again.”
I was laughing like crazy seeing this [...]