- Director: Antoine Bardou-Jacquet
- Production Company: Partizan Midi Minuit
- Agency: Wieden & Kennedy
- Agency Producer: Rob Steiner
- Agency Creatives: Matt Gooden & Ben Walker
- Post Production: The Mill
- Producer: Fi Kilroe
- Flame: Barnsley
- Flame Assistant: Dave Birkill
No computer generated trick to show that a car part moved! In fact, it took 6 million dollars, 3 months, and 606 takes to make this commercial perfect. It’s amazing how much patience and passion the creative team had to finish this ad. I wish I was part of the team.
You don’t believe what you see? Check out Wikipedia for a detailed explanation on how this commercial was created. Or you can watch the video below.
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