Honda Accord Cog Commercial - 2003

  • Director: Antoine Bardou-Jacquet
  • Production Company: Partizan Midi Minuit
  • Agency: Wieden & Kennedy
  • Agency Producer: Rob Steiner
  • Agency Creatives: Matt Gooden & Ben Walker
  • Post Production: The Mill
  • Producer: Fi Kilroe
  • Flame: Barnsley
  • Flame Assistant: Dave Birkill

No computer generated trick to show that a car part moved! In fact, it took 6 million dollars, 3 months, and 606 takes to make this commercial perfect. It’s amazing how much patience and passion the creative team had to finish this ad. I wish I was part of the team.

You don’t believe what you see? Check out Wikipedia for a detailed explanation on how this commercial was created. Or you can watch the video below.

Read other response to this commercial from other blogs/sites:

McDonald’s I’ll Do Anything For Love Commercial

Agency: DDB

Country: Egypt

I love this commercial. The video and choice of song are perfect. The message is clear, that he’ll do anything: get the rose that fell in the sea, go with her when she goes shopping, and push her car, except for one thing–sharing his McDonald’s combo meal. He won’t do that. Anyways, the song is originally sung by Meat Loaf, and the title is “I’ll do anything for love (But I won’t do that)“.

Lyrics of the song in this TV Ad

And I would do anything for love, I’d run right into hell and back
I would do anything for love, I’ll never lie to you and that’s a fact

no no no no….I won’t do

I would do anything for love
Anything you’ve been dreaming of
But I just won’t do that…

No I won’t do that